Power of Distribution

Distribution is a major reason behind any company’s success or failure.   Devising the best strategy to reach your target customers is paramount.  I found the recent Bangkok Post article very thought-provoking on Temu’s strategy in Thailand.

https://www.bangkokpost.com/business/general/2841612/upsetting-the-apple-cart

Fertilizer distribution varies in each country depending on the regulatory environment, arable land, infrastructure, population, the geographic size and location and the availability of raw materials.  Many factors in distribution will contribute to the cost and availability of fertilizers at the retail level including the heavy and bulky nature of the product.

Quality, service and brand are also important, but none of that matters if the product isn’t readily accessible and affordable. Could a Temu type strategy work in the fertilizer industry?   Good question.